The United States Alcohol Market is changing for domestic brewing companies. It was revealed that brands like Miller Light, Coors Light, and Budweiser are experiencing declining sales. This comes after alternative sprits and alcohols are beginning to have spiked sales, noting that preferences have started to change market-wide. This is because alternative drinks promote innovation with creative concepts, giving more to the experience of drinking. This extends to Premier Liquor and New Ines. However, it should be noted that the consumption of alcohol has dropped for three consecutive years. It’s estimated that the sales of beer have fallen by 1.5% yearly, with the consumption of beer dropping by 2.4% annually.
Analysts have noted that the trend hasn’t been reversing in the last three years, with monthly sales declining by significant volumes over the previous half-year. This applies to largescale brands like Budweiser and Coors, with Microbrewing Beers seeing a slight increase in profits. The alternative form of drinking is beginning to pick up, with millions still participating in the act yearly. However, traditional beer is starting to see its inevitable demise. This was impossible to avoid with the alterations to dietary needs worldwide.
Spiked Seltzer – The New Favourite
Most alcoholic drinks in the United States of America saw a decline in sales this year, with only one beverage experiencing breakout success on the market. This came with the release of White Claw, which was advertised with lower calories and sugar than any other canned product on the market. This Spiked Seltzer became the most popular summer brand, selling more than $1.2 billion in the product over 52 weeks. Their sales jumped by 200% over a yearly rate, which is faster than any other brand of the last decade.
White Claw now holds the title for being the most successful spiked seltzer in the United States of America. The only brand that’s competed with White Claw is named Truly, which is owned and operated by Boston Beer. Their popularity jumped by more than 100% in retail growth. It should be noted that the Boston Beer Corporation is owned by Sam Adams Lager and accounting for more than 14% of its annual growth. This has assisted the company with not diverting from regular profits, as their standard label has dropped by 11% since 2018. Overall, it appears that the largest brands of beer in America are beginning to fail.