Hi-Chew is a popular chewy candy originating from Japan, known for its fruit flavors and unique texture that combines chewiness with a slightly sticky finish. Introduced by the Morinaga company in the 1970s, Hi-Chew has gained international popularity for its long-lasting flavor and wide variety of tastes, including traditional fruit options like strawberry, grape, and green apple, as well as exotic and seasonal flavors. The candy is made from a blend of sugar, corn syrup, and other ingredients that give it its characteristic chewiness, similar to taffy. Hi-Chew is often marketed as a refreshing treat, appealing to consumers of all ages.
The "Arigatou 50CHEW Years Hi-Chew Museum" in Tokyo's Shimokitazawa ADRIFT celebrated the 50th anniversary of Morinaga's Hi-Chew candy. Visitors enjoyed a nostalgic and flavorsome journey, reflecting on Hi-Chew’s past and…